Concept and Strategy for Hotels and Restaurants.
From First Brief to Lasting Reputation.
Concept and Strategy for Hotels and Restaurants. From First Brief to Lasting Reputation.
Our Story
Brands with soul.
Stories that stick.
Studio Antonius creates concepts for hotels and F&B venues, turning strategy into clear, captivating ideas and compelling stories that guide a project from first brief to final delivery.
We think in ecosystems. Market research, benchmarking, business model, concept, atmosphere, offer, design intention, music and service all need to work together. We build the strategic and creative brief that gives every part of the project a clear direction.
And we stay involved. From the first idea through design and implementation, we help keep the original concept intact. We work with global hotel groups and independent operators alike, adapting to each project without losing the discipline behind it.
Concept is not only
a creative exercise.
It is a
commercial
strategy.
How We Work
A clear journey,
from first question to lasting concept.
We don't arrive with ready-made answers. We step into each project with curiosity, rigour, and respect, building on what is already known, asking what is not yet clear, and working closely with each team to move from insight to direction to something fully formed.
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Before the idea, the question.
We start by listening. To the brief, the brand, the market, and everything the brief doesn't say out loud. Before we look for answers, we make sure we understand the question.
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What the brief can't tell us.
We visit. The space, the neighbourhood, the competition, the guests who already exist nearby. This is where strategy becomes grounded in the real.
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Everyone pointing the same way.
A focused workshop with the project team. The right questions, asked in the right order. Shared insights become a clear creative direction. Everyone leaves knowing where we're going.
-
Where the concept finds its form.
We present the concept directions. Different in tone, consistent in rigour. The conversation that follows is where the real concept emerges.
-
Every touchpoint reinforces the idea.
The full concept, developed in detail. Narrative, atmosphere, offer direction, service choreography, music identity, branding foundation. Not a mood board. A blueprint.
-
From deck to opening day.
We stay close as the concept moves into implementation. Briefing teams, answering questions, making sure what was agreed is what gets built. The concept doesn't end with the deck. It ends when the doors open.
-
![]()
Before the idea, the question.
We start by listening. To the brief, the brand, the market, and everything the brief doesn't say out loud. Before we look for answers, we make sure we understand the question.
-
![]()
What the brief can't tell us.
We visit. The space, the neighbourhood, the competition, the guests who already exist nearby. This is where strategy becomes grounded in the real.
-
![]()
Everyone pointing the same way.
A focused workshop with the project team. The right questions, asked in the right order. Shared insights become a clear creative direction. Everyone leaves knowing where we're going.
-
![]()
Where the concept finds its form.
We present the concept directions. Different in tone, consistent in rigour. The conversation that follows is where the real concept emerges.
-
![]()
Every touchpoint reinforces the idea.
The full concept, developed in detail. Narrative, atmosphere, offer direction, service choreography, music identity, branding foundation. Not a mood board. A blueprint.
-
![]()
From deck to opening day.
We stay close as the concept moves into implementation. Briefing teams, answering questions, making sure what was agreed is what gets built. The concept doesn't end with the deck. It ends when the doors open.
Case Studies
Concepts developed
from first brief to final opening.
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![Little Andaman restaurant interior with hanging glass chandeliers | 2018]()
Brooklyn-inspired Italian food and the rhythms of rock 'n' roll.
Benzina
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![Deportivo La Coruña | 2026]()
Deportivo La Coruña
Coming Soon
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![Superlocal | 2024]()
A hyper-local manifesto disguised as a restaurant.
Superlocal
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![Walldorf Astoria Helsinki | 2026]()
Walldorf Astoria Helsinki
Opening in December 2026
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![Little Andaman | 2023]()
Not your average Indian restaurant.
Little Andaman
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![Canopy Milan | 2027]()
Canopy Milan
Opening in February 2027
From independent
operators to global
hotel groups
The ambition
never changes
Clients & Collaborators
Trusted by some of hospitality's most ambitious names.
The Agency
Studio Antonius is led by Steven Antonius, who remains involved from the first conversation to the final creative direction. Around each project we assemble a trusted team of specialists in branding, interiors, graphic design, food, and hospitality. Small enough to stay personal. Experienced enough to deliver internationally.
Steven Antonius
Creative Lead & Client Liaison
Creative strategist, concept whisperer, and founder of Studio Antonius. With 20+ years in hospitality, Steef leads each project with insight, intuition, and a sharp eye for what moves people. He’ll guide the process, shape the vision, and stay hands-on every step of the way.
Supported by a trusted network of specialists, assembled according to the ambitions of each project:
Garazi Conde Art Direction & Brand Identity transforming strategy into visual worlds people instantly connect with // Clarissa Coli Art Direction & Spatial Experience translating concepts into spaces with atmosphere, materiality and a refined sense of hospitality // Fabio De Vero Operational Strategy & Financial Performance aligning creative ambition with commercial performance and operational excellence // Marina Gonzalez F&B Strategy & Concept Development turning guest insights and hospitality trends into compelling food and beverage concepts // Alfredo Fernández Hospitality Operations & F&B bringing over two decades of expertise in hotel, restaurant and operational management // Bracha de Jong Culinary Development & Kitchen Operations grounding culinary concepts in creativity, feasibility and genuine hospitality // Joep Sondeijker Operations & Concept Delivery bridging concept intent and implementation, ensuring ideas succeed in real-world execution // Lali Rossy Editorial Design & Graphic Communication creating thoughtful visual systems across print, digital and brand touchpoints.